Todd Snyder x Liberty London Has the Best Collaboration of the Summer

Bright, busy, and colorful prints are back this summer. Sinuous, floriferous prints and patterns have come around again, daring men to once again embrace the breezy, flowery blouse as the go-to summer shirt. And thanks to Todd Snyder’s new Liberty Prints collection, you can be among the most sinuous and floriferous at your summer gathering.

Okay, enough of the flowery language. We love floral prints, and are firm in our belief that it takes a confident man to wear them without irony. Of course, bright colors and natural patterns are the ideal summer palette. It’s particularly suited for backyard parties and dockside barbecues. If you think you’re making a bold statement by wearing a flowery shirt, you’re absolutely right. If you believe you’re an original, well, Oscar Wilde might beg to differ.

What’s the History of Liberty London?

Since 1875, Liberty London has been renowned for its signature floral patterns. From the outset, its designs were used in everything from wallpaper to clothing, from eyeglass cases to furnishings. The store’s founder Arthur Liberty sought to collect and curate the finest, most exotic goods from around the world.

From the outset, Liberty’s floral motifs embodied a quintessential Englishness. The company was both an advocate and beneficiary of the Art Nouveau movement. In the 1960s Liberty successfully rebranded its trademark designs into Swinging Sixties-cool, tinged by nostalgia. Today, its familiar-yet-exotic archive of over 45,000 vintage floral designs have been captivating artistic shoppers for nearly 150 years.

“Familiar-yet-exotic” perfectly captures the spirit of Todd Snyder’s legendary collabs. Todd has never hesitated in reaching out to other designers and labels to incorporate nostalgia into modern design. And his Todd Snyder x Liberty London Collection is no exception, with camp collar shirts and shorts that showcase this irresistible handiwork.

It’s not a huge selection, with just three prints in both shirts and shorts. But the Todd Snyder x Liberty London Collection is guaranteed to make a splash at any summer gathering—as long as you wear it with confidence, of course.

from Men's Journal http://bit.ly/2Mw74WM