Target has pulled a controversial children’s Halloween costume after critics accused it of being racist. In addition, the retail chain has apologized.
According to Reuters, the markets quickly reacted, and Target’s shares fell by about 5% after the retailer apologized for the Halloween costume that was “criticized for evoking Blackface and minstrel shows.”
The costume was marketed as “Kids’ Glows Under Blacklight Circus Clown Halloween Costume,” and it “showed a Black child model in an orange and black outfit, with a mask featuring an exaggerated smile and mini top hat,” according to NBC Chicago, which added that it was widely derided as racist.
Some customers weren’t satisfied with the apology. “How do designs like this keep making it all the way to shelves???” a person wrote on X.
Target Admitted the Costume Was Offensive in Its Apology

(Photo by Michael M. Santiago/Getty Images)
Target posted an apology on its website, calling the costume offensive.
“As a company, we know we got this wrong, and we are deeply sorry. The costume is offensive and should never have been part of our assortment. It is no longer available for sale,” Target wrote.
“We know this is especially hurtful for our Black guests, team members and partners. Removing the costume is an important first step, and the company is looking closely at how this happened and what needs to change to ensure this won’t happen again.”
Target has found itself the focal point of numerous controversies in recent years.
Target’s Apology Post on X Has Had More Than 73 Million Views
Target is facing major backlash over a controversial Halloween costume that critics say resembles racially offensive imagery.
— TMZ (@TMZ) August 25, 2026
The retailer has since pulled the costume and issued an apology but the debate online is far from over. pic.twitter.com/nj6g60xou2
Target also posted the apology on X, where it had more than 73 million views. “An apology from us: We pulled an offensive Halloween costume that should never have been part of our assortment. It is no longer for sale,” Target wrote.
“As a company, we got this wrong, and we are deeply sorry. We know this is especially hurtful for our Black guests, team members and partners. Removing the costume is an important first step, and the company is looking closely at how this happened and what needs to change to ensure this won’t happen again.”
A woman alleged on X, “Target knew exactly what they were doing. They knew this costume on this Black child looked like racist minstrel imagery. And that’s why we called them on their BS. And now the costume is gone. THIS is why we boycotted them.”
Added another woman, “Nothing could’ve prepared me for the costume they were referring to. blackface in the year of 2026? how did this even get approved.”
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