It may be a brand new day for Peter Parker, but it's a brand new era for the Marvel franchise and the box office.
Spider-Man: Brand New Day, the fourth instalment in the Tom Holland-led Marvel Cinematic Universe (MCU) franchise, has surpassed Avengers: Endgame (2019) to become the biggest opening weekend in box office history. The blockbuster, which co-stars Zendaya, Jacob Batalon,Mark Ruffalo, Michael Mando, Sadie Sink, Jon Bernthal, and Tramell Tillman, grossed $360 million domestically over its first weekend, outpacing Endgame's $357 million weekend opening (per Variety).
Globally, Brand New Day swung in with a $927 million opening, with only Endgame having a better worldwide first weekend, at $1.2 billion. Both Marvel films are the only movies in box office history to gross over $300 million domestically in their opening weekends.
These numbers are particularly impressive, given that Endgame, along with its predecessor, Avengers: Infinity War, was a groundbreaking crossover event for Marvel's A-listers and the culmination of over a decade of storytelling. Brand New Day follows Holland's original MCU trilogy, and, according to the actor, will likely be the start of a new series of films, most likely its own trilogy.
Even Spider-Man: No Way Home, which brought back Andrew Garfield and Tobey Maguire to reprise their own versions of Peter Parker/Spider-Man, along with the villains from their respective universes, did not make the same splash at the box office in its opening weekend as Brand New Day.
“Wow! 360 million thank-yous to all the filmmakers, actors, producers, and to my colleagues at Sony, who created such a fantastic film and an exceptional marketing and distribution campaign,” Tom Rothman, chairman of Sony Pictures, said in a statement following the announcement of the new record (per Variety). “Records are made to be broken, but we will take great pride in this one, for as long as we hold it.”
Aside from financial success, Brand New Day has been a smash with audiences critically, breaking the Rotten Tomatoes record for the highest audience score for MCU's Spider-Man franchise.
from Men's Journal https://ift.tt/CyxJmGj


